Mark Landesmann
Mark has a proven track record of developing solutions to technology problems, and of generating substantial revenues by working to implement these solutions with corporate partners.
The United States Patent Office (USPTO) has recognized his innovations with 8 umbrella patents, carrying a total of more than 120 independent claims and more than 700 dependent claims. Mark's patents and patent applications have been referenced as prior art in over 1,400 technology patents, including with respect to those held by Visa (139), Cisco (54), Amazon (16), Microsoft (12), Google/Alphabet (12), AT&T (10), Facebook/Meta (7), Amazon (5), and Apple (3).
Prior to starting BuyerLeverage, Mark was Vice President for Email Marketing and Major Accounts at Cybergold. Mark built and led the team which increased email revenues from three to 80 percent of company revenues. During Mark’s tenure, Cybergold went public and was sold for $167 million in stock. Before Cybergold, Mark started and ran Landesmann International Marketing in New York and Vienna, a market-leading food trading and asset financing company with operations in Eastern Europe and Latin America.
Mark is actively engaged on various social and public policy issues. For four years, he was a leading advocate for socially responsible investing on Stanford University's Investment Policy Committee, and he was honored to serve as Amicus Curiae (Friend of the Court) to the United States Supreme Court with respect to a key precedential patent case in regard to which he published an Amicus Brief.
Mark holds a B.A. in Economics from Stanford, a Masters in International Policy Studies from Stanford, and an MBA from the Harvard Business School that he obtained on a full scholarship.
Noble Laureate William F. Sharpe
Mark "has a rare combination of intensity, enthusiasm and intelligence with a clear focus on practical applications."
Rajiv Lal
Stanley Roth, Sr. Professor,
Harvard Business School
I declare that the [inventions) create[s] a marketplace for a fundamental trade between interested buyer[s] and advertisers, with the combination of [ ... ] elements creating a variety of unique and non-obvious features, motivations, and synergies.
Excerpt of Affidavit in support of Patents 6,735,572 and 7,844,489.
John Deighton
Harold M. Brierley Professor,
Harvard Business School
Efforts to supply advertisers with [competitive purchase] information run into several problems that have generally proved intractable until now. [ ... ] The [invention] addresses [each of] these problems. [ ... ] Advertisers [can now] target [ ... ] their most attractive and expensive promotions to buyers who are frequent customers of their competitors.
Excerpt of Affidavit in support of Patents 6,735,572 and 7,844,489.